Closing the letterbox trust gap.
DropTrack exists because the most measurable channel in marketing — a physical leaflet in a real letterbox — has somehow stayed the least measurable. We're fixing that.
Founder & CEO
Joy Patel
Joy Patel is a Master of Information Technology with more than ten years across Australian real estate and last-mile delivery — two industries that share the same blind spot: nobody can prove the physical thing actually happened.
After watching agents pay thousands for letterbox campaigns with nothing more than a verbal confirmation in return, Joy started DropTrack with one question: what if every flyer carried a receipt? The answer became a GPS pin, a fraud engine, seven AI features, and an Australian-hosted platform built to fill the trust gap from the ground up.
What we believe
Four non-negotiables.
Every product decision rolls back to one of these.
Receipts, not promises
The letterbox industry has run on the honour system for forty years. Our entire product is the receipt — a GPS pin, a timestamp, an audit trail you can forward.
AU-first, by design
Sydney data residency, AU spelling, AU census-trained AI, AU dropper employment law. Not a US platform with a flag changed.
Vetted, trained, accountable
Real accountability is built into the platform — every dropper is screened, trained on our coverage standards, and tracked on every job by GPS and Fraud Shield. The proof is in the data, not a promise.
AI that earns its keep
No chatbot bolted on. Seven AI features, each tied to a specific decision an agent has to make: how much, where, when, and what does the report say.
See DropTrack in 15 minutes.
Walk through a live campaign with our team. We'll quote your suburb on the call.